4 Steps To Generate Leads With A Sequential Autoresponder

2009-05-05T05:38:00.000-07:00

As an internet marketer, unless you are dead and buried, you already know how effective a tool a sequential autoresponder can be. However, there is one way to use it that you may not have thought of, and then again you may have and decided against it.

To be straightforward this particular online marketing strategy has been around awhile. But, because it's so simple many folks, like you perhaps, have said it doesn't work, it's worn out, and it’s no longer effective. If you have been one of those, you may need to rethink your position on this marketing tactic. Here's why!

"The Money's in the List"

Millions of new users come on line each and every day. The primary reason most of them come on line is to learn something new or get information that will help them solve a problem. These "newbie’s" to the internet have never been exposed to this marketing tactic. So in today’s modern internet marketing slang it's "an evergreen marketing tactic".

Now Let's Get on With It

You need to set up another project directory on your Internet site. Come up with a universal password and user name that your present opt-in list folks will use and the new subscribers to your list. Name your new project "My Magic Steps To Astounding Weight Loss ..." or something else which makes them want it. The next step may be the hardest part of the whole sequential autoresponder marketing tactic.
Take the time to find some really valuable reports, eBooks, articles, scripts (are good), videos or perhaps software (Of course it must fit your niche market). Upload to your new directory for your subscribers to get hold of. Make sure it's free.
Very Important! Prepare a short series of autoresponder messages (3 or 4) to go out to your list. They should create a buzz about what's coming from "My Magic Steps To Astounding Weight Loss ...". If possible each of these messages should have a tidbit of good solid information. Naturally they will be in sequential order with the buzz building to crescendo. Space them out over a week. In fact your sequential autoresponder will distribute them in the order you set them up in.
Write an intriguing and curiosity arousing conversational "sales page" about "My Magic Steps To Astounding Weight Loss ...” You must include the fact that this information/whatever is free. To make this tactic really work for you set a time limit or the number of people you are going to release this to. Make subscribers feel they are taking part in a very personal and private event.
A word of caution here! Don't make the mistake of not shutting down your offer when you reach the total number of people or the deadline date. You could damage your creditability with your new subscribers and your old subscribers. When that happens you may find yourself losing leads instead of gaining them.

Now here's the payoff!

Once all these good folks have opted in to your new list you can send out new notifications to them of what's going on with your ""My Magic Steps To Astounding Weight Loss ...". You can also include information about other products that are in the same "niche market".

Go ahead and try the sequential autoresponder marketing tactic. It still works and it can be very profitable when used properly.

Affiliate Marketing Leads

2009-03-06T11:09:00.000-08:00

Generating Affiliate Marketing Leads

One of the best ways to get affiliate marketing leads is by using mailing lists. We're not talking about the mailings lists people used to use, where you purchased a list of 1000s of names for a price and then sent offers through the mail to each one of them. But opt-in email mailing lists. You don't have to buy names people will give you their names, for free!

You have a simple website where you offer helpful information about how to train pet birds to behave well or talk. Through that site you promote one or more affiliate marketing programs. Maybe you link to a CD that helps teach birds to talk and you make profits (or hope to) from the sales your link generates through affiliate marketing. Or maybe you link to a pet shop that sells bird supplies and you get a small commission on each person that clicks through or registers on their website.

Whatever type of affiliate marketing you have in place, as long as you have visitors to your site looking for information, you can generate affiliate marketing leads by using your own mailing list. It's easy to get started.

Auto Responders

There are many different software programs available online (called auto responders) to help you manage a mailing list. I prefer and choose to use Aweber. Of course, there are other auto responders out there on the market, but I use Aweber because they’re well known and have a good reputation. They offer a thirty day free trial and I don’t have to worry about being labeled as a Spammer. I would advise everybody not to go cheap when it comes to building an opt-in list. You need a provider who will deliver your emails, reports, or free downloads when you want them delivered. They also have a good support team. When I run into problems with the system, which can happen. Aweber has been able to solve the issue in less than two days.

Once you have your mailing list software or service ready to go, it's time to get affiliate marketing leads to go into it. If your site is about birds, as mentioned above, then you're obviously providing information about birds to draw visitors there to click on your affiliate links. Simply ask people to register at your site, or to sign up for a mailing list or occasional mailings, with more of that great information. You can't just throw a register box in there and hope, you have to entice a person to want to sign up. Maybe when they do, you'll send them 10 tips on how to keep a bird from biting, or a report on the best way to make a quiet bird talk. Find something of value, relevant to your specific customers needs. Offer it to them for free in exchange for signing up, or opt-in, to your list.

Why The List?

Once people opt-in, you have a ready-made audience for your affiliate marketing links. Your auto responder will send a confirmation email to them. They must confirm that it is okay for you to send them emails. Otherwise you can be labled as a Spammer and you don't want that, trust me! You no longer have to wait for them to visit your site. Write an article about birds or bird care, put together some tips, even just tell a bird story, include links to the programs you want to promote, and deliver it straight to their inboxes. This is an excellent way to generate affiliate marketing leads of people who are receptive to the products you're selling. If they're not ready to buy anything at this time, you'll still be able to develop a rapport with them. Possibly selling a product to them in the future.

If you want to clinch a sale with your website visitor you need to follow up and remind him of your product, ideally with a sequence of automated messages.

An excellent resource for learning how to build a list is called "Inside the List" get your copy today!

If you're not ready to invest into a paid autoresponder service check out the offer in "The Ultimate SuperTip" for an autoresponder tool and an ebook explaining the art of writing follow up campaigns.

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